How Olipop Built its Influencer Marketing Empire with Viral Tiktok Presence
Olipop is a soda brand that has exploded in popularity because of its presence on Tiktok and its use of influencer marketing. Olipop has quickly become a household name, but how did it build its viral influencer marketing empire?
Engage With TikTok Influencers
Olipop first began building its influencer marketing empire by engaging with influencers on TikTok. It partnered with celebrities such as Lizzo, Amirah Kassem, and Harrison Nevel to promote their products. It even created a hashtag, #OlipopClub, to attract more influencers to work with them and post creative content to their respective accounts.
High Technology Videos
Olipop also leverages high tech CGI videos to attract attention. It created videos featuring realistic 3D renderings of Olipop products, to engage its target audience. Additionally, it uses a wide variety of effects, filters and other video editing tools to make its videos look engaging and attractive.
Align With Social Causes
Olipop has also found success in aligning itself with social causes. It partnered with the National Parks Foundation to create “Olipop Parks,” an initiative that aims to promote outdoor exploration and appreciation of nature. This campaign resulted in the creation of an entire series of videos featuring popular influencers exploring nature and enjoying Olipop’s products.
Engage Its Fans
Finally, Olipop also actively engages with its fans by creating quiz videos and responding to comments. It has encouraged its influencers to create quiz videos to get their followers involved and drive more people to follow its brand. It is constantly checking and responding to comments to ensure there is a good connection between the brand and its followers.
- Engage with TikTok influencers to promote the product
- Leverage high technology videos to attract attention
- Align with social causes to create a deeper connection with followers
- Engage fans with quiz videos and prompt replies to comments
By utilizing influencer marketing on TikTok, Olipop has been able to rapidly build its empire and becoming a household name. It is not only engaging with influencers, but also creating high tech videos, aligning with social causes, and engaging its fans through quiz videos and replies. The success Olipop has found through its viral presence on Tiktok is a great example of the power of influencer marketing.