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Digital Marketing: A Crucial Skill for Every Market Professional

As digital technology continues to expand and evolve, so do the expectations of an effective marketer.

Anil Vishwanathan, President – Advertising and Digital Marketing at US-based Zscaler Inc., recently proclaimed that “today, all marketers are digital marketers”.

Why Digital Marketers Are Becoming Irreplaceable

Digital technology offers unparalleled opportunities for marketing professionals in terms of reach, conversion, engagement, and more. Here are some of the features that make digital marketing an essential skill today:

  • More Reach: Digital advertising allows companies to reach thousands, if not millions, of people with a single message, something which would be impossible without technology.
  • More Efficient Targeting: With digital marketing, companies can target the right people by filtering out noise and ensuring that the message reaches their intended audiences.
  • More Engagement Opportunities: Today’s digital marketing strategies allow for more engagement than traditional methods, such as direct mail or cold calling.
  • More Data-driven Insights: Digital marketing provides detailed insights that can be used to optimize campaigns, messages and content for maximum impact.
  • More Cost-effective: Digital marketing generally requires fewer resources, making it a cost effective solution for most companies.

The Rise of Digital Marketers

With the exponential growth in digital technology, more and more companies are looking to hire digital marketers to stay competitive in the global marketplace. To stand out from the crowd and to excel in the field, aspiring digital marketers must be up-to-date on the latest channels and strategies and have a creative flair.


As digital marketers continue to rise in importance and demand, Anil Vishwanathan’s proclamation that “today, all marketers are digital marketers” rings true. For marketing professionals looking to stay ahead of the competition, digital marketing is an invaluable skill to possess.